It is important for customers to be able to find
local businesses and stay informed. Most people turn to their internet browser
of choice and just type in what they are looking for in a search engine. There
are many ways to be able to multiple a company's publicity and popularity by
using these six simple tips and tricks.
1. Catch Their Eye
This isn't just meant to be with some catchy
words, but also the use of a pictures. The quality of the picture and how up to
date the picture is makes a world of difference if someone is trying to make a
decision about a particular business. A picture should be about 750 px X 750 px
for the highest quality. The picture should also be published in JPG or PNG
format too. Any photo smaller than 720 px X 540 px will be rejected by most
marketing platforms. Of all the places to splurge with money, this is the place
to do it.
2. Catch the Audience
Now this is the main goal of course, but catch
the audience with a catchy title or statement. Headlines are the most important aspect of marketing. If it's not catchy, few customers are going to take the
bait. The headlines should also answer the Why? and What? It should be a catchy
way of giving a preview of the content.
3. Short and Sweet
It has been scientifically proven that people
living today have a shorter attention span than a gold fish. This means that a
company only has between 2-5 seconds to capture their customer's attention.
It's not only important to have a catchy headline, but also one that is short
and sweet. Usually using an alliteration, something that rhymes, or an oxymoron
are good ways to catch someone's attention and make them want to click and
learn more.
4. Clear Call-to-Action
Customers should be clear on what a business is
trying to promote and what they want their customer's to do. This could be
something as simple as "shop with us now!" or "download
here" or even "call us today!". If there isn't a clear call to action, the business will not see the positive effects of their advertising.
5. Click Tracking
This is one of the best ways to see how enticing
a headline or picture is--by how many people click on it to find out more. Some
promotional platforms prove this is their website, but if not incorporation of
UTM codes can be extremely beneficial.
6. Consistent Scheduling
Customers should know when the business is going
to promote something on a certain day they update their information. The more
consistent a company is, the more they can bring in various customer's and
their current customers will find satisfaction in the scheduling of everything.
Take these six simple marketing steps into a
business and SEO's will rise which will in turn lead to an increase in
customers, current customer satisfaction, and an overall more successful
business.
